In 2022, Choose901 launched the Signature Series: a limited-edition merch line created in collaboration with local artists to reflect their personal style and connection to Memphis. The best part? 100% of proceeds went back to the artist.
Eso Tolson—a beloved Memphis creative and Choose901 OG—was our very first collaborator. His design sold out three times in just one week, proving how deeply it resonated with the city.
Now, to honor Juneteenth, we’re running it back - in 3 new colorways.
🕊️ Vintage White & Sky Blue – The white speaks to antiquity—what came before us—while the blue symbolizes the sky, reminding us there’s no limit to the freedom and opportunity Black people deserve.
🍊 Vintage Navy & Orange – A tribute to Orange Mound, the first self-built all Black neighborhood in America, founded right here in Memphis. Still a cultural cornerstone, this colorway honors the deep roots and rich culture of the 901.
🛠️ Navy & White – A nod to Memphis’ blue-collar workers—the folks grinding every day, keeping this city moving no matter the odds.
